A product label for the environment

We’d like to throw this out for your input! Nutritional labels are required across appropriate products these days and we believe environment labels should be a requirement too. The few little environmental symbols are confusing enough as it is but nowhere on a product, price included, is the true cost of that item reflected. If it was used our hope would be that consumers make more ethical decisions and pressure their favorite brands to do better and that manufacturers also make better choices that aren’t purely profit driven; because some of this is not going to look good on a label!

We’ve had a go at a rough first draft. What do you think? What have we missed? What would you like to see on an impact label when you’re buying? What things would you consider? Is this a terrible idea? This is a work-in-progress idea so let us know!

Some thoughts:
We know this is in an “ideal world” – we’d like to play in that space for a moment 🙂 We know some of this is hard to measure and this is obviously targeted to bigger companies. Let’s just see what we end up with for now! Also this would be on a per product basis. So if you’re buying a box of something it applies against the box. If you buy a bottle of something, it’s for that bottle.

We’ve documented this process here and are making edits based on the feedback received and next round of ideas.