Read Essentialism

For Lis this book held a thought that has reverberated across our work. What would you pay, in money and time, to land this project or opportunity? ⁠

There’s many other nuggets in there. Some favorites:⁠

“You cannot overestimate the unimportance of practically everything.” (except in the environment!)⁠

“Essentialists see trade-offs as an inherent part of life, not as an inherently negative part of life. Instead of asking, “What do I have to give up?” they ask, “What do I want to go big on?” ⁠

“Sometimes what you don’t do is just as important as what you do.” ⁠

“If I didn’t already own this, how much would I spend to buy it?” ⁠

“The reality is, saying yes to any opportunity by definition requires saying no to several others.” ⁠

Have you read the book? We’d love to hear your thoughts!