For Lis this book held a thought that has reverberated across our work. What would you pay, in money and time, to land this project or opportunity?
There’s many other nuggets in there. Some favorites:
“You cannot overestimate the unimportance of practically everything.” (except in the environment!)
“Essentialists see trade-offs as an inherent part of life, not as an inherently negative part of life. Instead of asking, “What do I have to give up?” they ask, “What do I want to go big on?”
“Sometimes what you don’t do is just as important as what you do.”
“If I didn’t already own this, how much would I spend to buy it?”
“The reality is, saying yes to any opportunity by definition requires saying no to several others.”
Have you read the book? We’d love to hear your thoughts!
