A circular economy is a newer economic model designed to benefit everyone in society. Rather than the take-make-waste linear model we’ve all been raised in, a circular economy keeps everything within the system. It is designed to be regenerative and importantly is what Indigenous peoples have been practising for centuries (we’ve just given it a fancy name). Amsterdam is the first city in the world trialling doughnut economics alongside transitioning to a circular economy with the doughnut model creating a framework the circular economy can sit within. We explore this (and plenty of other models) across our work.
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Quite a while ago now we took a stab at creating a back-of-product label that would outline the environmental impact the product you were holding has; whether it’s a piece of food, a processed product, a fashion item, homewares or anything else. We do it with nutritional label on food.
I’ve found myself in numerous interesting conversations the past few years about what innovation actually is. The word seems to have taken a path akin to start-ups; it means a lot of different things to different people. Disruptive innovation is perhaps even more confused but I have learned that what
Picture a game of monopoly on the coffee table. Then picture me, two days into said game, raising my voice at my partner telling him his game strategy directly represented how he managed his economic affairs in real life. Recklessly, relying on luck. With the added thrill of consumption. Ouch.
Environment impact label
Through a design process we took a stab at creating a back-of-product label that would outline the environmental impact the product you were holding has; whether it’s a piece of food, a processed product, a fashion item, homewares or anything else. We do it with nutritional label on food. We do it with energy efficiency on appliances. We label cigarettes specifically in some countries to discourage use. Why not do it with the environment?
Check out our circular economy guides
The first entry details all the sustainable leather alternatives (and whether we should be creating with animal leather or not). Wine, coffee and pineapple all use waste to make the leather which is ideal as we’re probably not going to give those three things up in the world; see those and many others in this guide.
Can designers fix the mess we created?
Design is the reason we think it’s completely normal to head into a fast-fashion outlet and see new styles every week. Design is the reason we buy the worst processed food for us, when we have access to better (for those whom have economic, geographic and education access). Design is the reason our recycling systems – and lack thereof – are failing.